What's the most important word in marketing? Free? Why? Truth? Honesty? Integrity? At first glance Nike Air Max 95 Premium Günstig , it seems like a simple question. But the more you think about it, the more complex it gets. One could probably argue any number of answers based on his beliefs, values or type of business. But is there really one word that's more important than all the others? One word without which your marketing efforts will be successful? I recently surveyed dozens of marketing professionals, authors, consultants and small business owners on my blog. The results included a wide range of words; from the emotionally charged to the pragmatic; from the right brain to the left brain and from the customer focused to the company focus. But all of the suggested "most important words in marketing" fell into one of two categories: Traditional Marketing or Modern Marketing. Traditional Marketing: The Old School Traditional Marketing used to be all about advertising. It was expensive Nike Air Max 95 Essential Günstig , short lived, and had little to do with the Internet or word of mouth. Also, it aimed its messages at passive audiences. Leading expert and best selling author Seth Godin calls this "Interruption Marketing," in which the marketer talks directly to as many consumers as possible. Now, although this traditional style of marketing has lost some of its prowess to the fierce competition of the web Nike Air Max 95 Dynamic Flywire Günstig , it's still a powerful medium through which companies can reach their customers. Let's see which words the experts chose from this category. NOTE: before you read the survey results below, take a minute to answer the question for yourself: What do you think is the most important word in marketing? Once you've made your decision, read on and see how your answer compares. NEW "NEW is probably the strongest word in marketing," explains Ronnie Horowitz from The TRIZ Journal. "People are attracted to new products like a magnet. Introducing new products on a constant basis is the best way to get attention and invaluable free publicity for your business." WHY Michael ?The Success Doctor? Fortin believes the most important word in marketing is WHY. ?It is much better to communicate why you are original, special or unique; why you are better Nike Air Max 95 Neon Günstig , different or superior than competitors ? not just the fact that you are. Imply your superiority by specifying as much as possible.? CUSTOMER Sivaraman Swaminathan from Customer World says we shouldn't overlook the obvious word, CUSTOMER. ?I think marketing has evolved because the focus is on the customer. The soul of marketing is the customer. Period. In marketing, you will fail even if you have greatest passion for the wrong target audience; you will fail if you don't know whom you should respect, and you will fail if you don't know which customer to trust.? YOU Similarly, Robert Middleton from Action Plan Marketing said Nike Air Max 95 OG Günstig , ?The most important word in marketing is YOU. That is, marketing needs to convey very clearly what's in it for the client or customer.? FREE FREE was also touted by several experts as the most important word. Edward ?Skip? Masland, owner of Web Solvers says ?FREE was, is and will always be the most powerful word in marketing. It attracts eyeballs. It gets results and responses quickly. And marketers may not profit today ? or tomorrow ? but if they can generate a groundswell of interest from something free, they know they will profit sooner or later.? On the other hand Nike Air Max 95 Jacquard Günstig , Bob Serling from Idea Quotient wrote an article claiming that FREE was the most dangerous word in marketing. ?I've been advising businesses for nearly 20 years that a business model driven by attracting prospects through giving something away for free is almost always a model for failure. And it doesn't matter whether you use this model online or offline ? it will nearly always fail.? LISTENING Next, Karen from Dezign Matters explained that the most important word in marketing was something you DON?T say. ?I think the word is LISTENING. A little time leaning back and listening quietly can save time, money and leave the client and customer feeling that someone truly heard what they were trying to say.? BECAUSE Michael Daehn, author of Marketing Ingenious explained, ?I read a case study about cutting in lines at a copy machines. The hypothesis was that the word ?please? would get the best response. But the results proved that the word ?because? received a much better response given that the word offered a reason to let someone cut in line. Therefore Nike Air Max 95 Ultra Jacquard Günstig , we as marketers need to give customers a reason to buy.? RESULTS Lastly, Michael Cage from Small Business Marketing Systems said the most important word in marketing was RESULTS. ?Small businesses are often suckered into fluffy, fancy marketing concepts that sound great but produce absolutely nothing in the real world. If the business owner or marketing department can't tie what they do to results, likewise, they need to step back and get it right before passing go.? Modern Marketing: The New School 20 years ago Nike Air Max 95 Ultra Essential Günstig , nobody knew what the words ?blog,? ?RSS feed,? ?personal branding,? ?viral marketing? or ?google? meant. But now ? at the risk of sounding clich? ? the rules have changed. Business is different. Customers are smarter. And marketing isn't the same old run-a-bunch-of-ads-and-hope-people-buy-your-stuff system. Now, it's all about creating an emotional connection. It's about being unforgettable www.airmax95schweiz.com , unbelievable and unique. It's about providing an experience that's so fantastic, customers not only remain loyal to you ? but they tell all their friends to do the same. Here's what the experts said about the most important words in Modern Marketing. RESPECT It's not surprising that Seth Godin ? author of seven best selling books about how to make yo With her Jamaican . Cheap Jerseys From China Cheap Jerseys From China Cheap Authentic Jerseys Cheap Jerseys Wholesale China Cheap College Jerseys Cheap MLB Jerseys China Cheap Soccer Jerseys From China Wholesale Jerseys From China Wholesale Jerseys Cheap Nike NFL Jerseys From China